In two previous instances of signature Nike Basketball athletes headlining films, each player debuted the shoe on the basketball court ahead of the movie’s release. Fox Foundation for Parkinson’s Research.) (Originally produced as a one-off for the second installment of the series, the Nike Mag wasn’t officially released until 2011, when 1,500 pairs were auctioned on eBay with proceeds benefiting the Michael J. However, it’s hard to forget the futuristic, auto-lacing Nike Mag that legendary designer Tinker Hatfield built for Marty McFly’s feet in 1989’s Back to the Future Part II.

It’s certainly the first time Nike has debuted a basketball shoe in a movie. We were really excited to get outside the normal world of product creation and now exist in this alternate reality where LeBron is existing with the Tune Squad.” When you’re able to combine those two worlds, building a product within them was just an incredible opportunity and one that we took full advantage of. … and that moviemaking magic and imagination. Now, we get to combine with the amazing team at Warner Bros. “Every chance we get to work with LeBron and build a shoe for him, it’s an amazing opportunity.

“This is the first time we’ve ever really debuted a shoe in a movie,” said Jason Petrie, a senior footwear designer for Nike Basketball who’s overseen the designs of James’ last 13 signature models. to flip the script of a signature sneaker rollout. After nearly two decades of debuting all his previous models on real-life hardwood, Nike teamed up with Warner Bros. On Tuesday, Nike announced the LeBron 19, which will arrive on James’ feet for the first time in Space Jam. The movie will also deliver another debut, when James’ latest signature sneaker is unveiled on the silver screen. On July 16, with the release of Space Jam: A New Legacy, James will become the newest member of the Tune Squad.

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